The new year 2023 offers many approaches in marketing to reach new prospects and existing customers. Marketing costs are expensive but with careful planning the return on investment can be positive. Most recently the cost of acquiring new customers has …

Paperboard packaging increased in 2022 and is expected to grow in 2023. This is driven mainly by the growth of ecommerce, the consumer requested use of environmentally friendly packaging, and lighter weight packages for a reduction in shipping costs. The …

I cannot believe it is November already and this month is closing at record speed. Where did 2022 go? For many businesses, 2022 was an improvement over 2021 and we are all trying to forget 2020. A large number of …

The Great Resignation is impacting most businesses in retaining the talent they need. To compete in today’s environment, employers must take action and find ways to differentiate the company’s values in terms of benefits to the employees. Buck the typical …

Are you struggling with keeping up with the speed of today’s marketing demands? How are you balancing traditional marketing approaches with new digitally-based tools? It is a lot to expect from marketing managers to be able to keep up with …

Supply chain shortages started in 2021, and the shortage in paper and envelopes will likely most likely continue into 2023. This shortage does not bode well for business continuation and growth since most companies have significant paper product requirements.

Paper …