PREDICTING B2B: Survey highlights a need for focus

PREDICTING B2B: Survey highlights a need for focus

According to Forrester Research’s, ”2025 B2B Growth Predictions,” B28 organizations will look to build on the momentum of 2024 while shifting the focus from experimentation to sustainable growth. The promise of generative Al has driven bold innovations, but 2025 demands …

Read more

NEW REALITIES: B2B MARKETERS MUST ADAPT

NEW REALITIES: B2B MARKETERS MUST ADAPT

In a rapidly transforming market landscape, B2B marketers are being challenged to rethink their approaches to remain competitive and resilient. As sales cycles lengthen and budget constraints tighten, it’s essential to proactively share detailed pricing and ROI information with increasingly …

Read more

Plan Ahead, Stay Ahead for the Holidays

Plan Ahead, Stay Ahead for the Holidays

Think Patented’s Guide to Mailing for the Holidays and New Year

The holiday season is upon us, and so are important holiday mailing deadlines. This is the perfect time to execute your go-to-market strategy and identify the most profitable ways …

Read more

The Triumphant Return of Print in a Digital Age

The Triumphant Return of Print in a Digital Age

In the digital age, where instant gratification is just a click away, the humble printed catalog is making a dramatic and decidedly triumphant return. This resurgence is not just a nod to nostalgia but a clear indicator of how tactile …

Read more

The Dynamic Duo of Modern Marketing

The Dynamic Duo of Modern Marketing

Combining Strengths: Physical Print and Digital Marketing
The digital age has brought an explosion of content, but this has also led to saturation. Print offers a unique advantage through its physicality and tangibility. Psychological studies show that consumers tend to …

Read more