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Blog

TRUST BUILDING

October 28, 2025

TRUST BUILDING

Navigating the Ethics of AI in Marketing
From Think Patented The Noodle, Vol. 15 Issue 4

STEVE ROOP doesn’t race to integrate artificial intelligence (AI) into every client-facing deliverable. Instead, his team at the Littlefield Agency takes a measured approach—one …

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BRAIN STORM TO BRAND STORM

October 14, 2025

BRAIN STORM TO BRAND STORM

HOW TO EXECUTE BIG IDEAS THAT STICK
From Think Patented The Noodle, Vol. 15 Issue 4

DURING TWITCHCON 2023, the “Unleash Your Live” campaign from Logitech subsidiary Streamlabs became a rallying cry for the more than 200-plus million creators dedicated …

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Holiday Promo Planning in a Tariff Market: Why Ordering Early Matters

September 23, 2025

Holiday Promo Planning in a Tariff Market: Why Ordering Early Matters

The holidays are coming fast, and promotional products are top of mind for companies eager to show appreciation, reward teams, and boost brand visibility. But 2025 brings a challenge buyers can’t ignore: tariffs and global sourcing shifts are reshaping the …

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BEYOND THE LOGO

September 16, 2025

BEYOND THE LOGO

Building Brand Identity Through Print
From Think Patented The Noodle, Vol. 15 Issue 3

ONE OF AMBER GAIGE’S favorite marketing campaigns was the launch of her company’s online course, The 4 C’s of Effective Marketing. For the initiative, Far Beyond …

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THE HUMAN TOUCH

September 9, 2025

THE HUMAN TOUCH

How Marketers Can Balance Technology and Personal Interaction
From Think Patented The Noodle, Vol. 15 Issue 3

THE VIBE IS UNDENIABLY MAGICAL. Glowing red trucks winding through snowy streets in the presence of warm smiles from bundled-up families cheering their …

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Sealed, Delivered, and Driving Results: Why Mailing Services Still Win in 2025

August 19, 2025

Sealed, Delivered, and Driving Results: Why Mailing Services Still Win in 2025

In a world where inboxes overflow and digital ads fight for every second of attention, something remarkable is happening—mailboxes are getting noticed again.

While emails have an open rate hovering around 20–30%, direct mail still commands a striking 80–90% …

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