A new year always brings renewed ambition. Goals are reset. Budgets are reallocated. Strategies are refined. But as we move into 2026, one thing is clear: this is not a business-as-usual year for marketers.

Consumers are more cautious. Attention is …

Justin Goldsberry remembers a client who thought it had cracked the code on sustainability. Out went the glossy annual reports and in came sleek digital dashboards. The strategy made the leadership team proudly proclaim they had gone “all green.” For …

From Think Patented The Noodle, Vol. 15 Issue 6

Strategies for Building Long-Term Customer Relationships
Tulika Mehrotra still remembers the moment a loyal client told her why they stayed through years of product pivots, market changes and leadership transitions. It …

From Think Patented The Noodle, Vol. 15 Issue 1

As part of efforts to solicit general feedback from sales and other Voice of the Customer (VoC), Bridgette O’Brien, Senior Director of Brand & Content Strategy for CPC (Colder Products Company), …

From Think Patented The Noodle, Vol. 15 Issue 1

During a campaign Street Level Studio conducted for Canon, Tanya Fretheim and her team created an interactive direct mail piece tying the brand’s inkjet technology to the five senses and real …

From Think Patented The Noodle, Vol. 15 Issue 5

The meeting started with a quick check-in on deliverables for a public health campaign. But halfway through, Caroline Geraghty saw that the numbers the creative team needed doubled overnight. The ripple …