One of the main principles every leadership team should stress is that the cultures not willing to embrace and test innovative foundations eventually will be the ones left behind. More than any other factor, creativity flourishes when people feel empowered …

IT’S JUST ONE STUDY, BUT the insights on the relationship between artificial intelligence (AI) and marketing couldn’t speak any louder—depending on which side you stand. According to Ascend2’s “The Evolution of AI in Marketing” survey, 85% of marketing professionals find …

Navigating the Ethics of AI in Marketing
From Think Patented The Noodle, Vol. 15 Issue 4

STEVE ROOP doesn’t race to integrate artificial intelligence (AI) into every client-facing deliverable. Instead, his team at the Littlefield Agency takes a measured approach—one …

HOW TO EXECUTE BIG IDEAS THAT STICK
From Think Patented The Noodle, Vol. 15 Issue 4

DURING TWITCHCON 2023, the “Unleash Your Live” campaign from Logitech subsidiary Streamlabs became a rallying cry for the more than 200-plus million creators dedicated …

The holidays are coming fast, and promotional products are top of mind for companies eager to show appreciation, reward teams, and boost brand visibility. But 2025 brings a challenge buyers can’t ignore: tariffs and global sourcing shifts are reshaping the …

Building Brand Identity Through Print
From Think Patented The Noodle, Vol. 15 Issue 3

ONE OF AMBER GAIGE’S favorite marketing campaigns was the launch of her company’s online course, The 4 C’s of Effective Marketing. For the initiative, Far Beyond …