Navigating the Ethics of AI in Marketing
From Think Patented The Noodle, Vol. 15 Issue 4

STEVE ROOP doesn’t race to integrate artificial intelligence (AI) into every client-facing deliverable. Instead, his team at the Littlefield Agency takes a measured approach—one …

HOW TO EXECUTE BIG IDEAS THAT STICK
From Think Patented The Noodle, Vol. 15 Issue 4

DURING TWITCHCON 2023, the “Unleash Your Live” campaign from Logitech subsidiary Streamlabs became a rallying cry for the more than 200-plus million creators dedicated …

The holidays are coming fast, and promotional products are top of mind for companies eager to show appreciation, reward teams, and boost brand visibility. But 2025 brings a challenge buyers can’t ignore: tariffs and global sourcing shifts are reshaping the …

Building Brand Identity Through Print
From Think Patented The Noodle, Vol. 15 Issue 3

ONE OF AMBER GAIGE’S favorite marketing campaigns was the launch of her company’s online course, The 4 C’s of Effective Marketing. For the initiative, Far Beyond …

How Marketers Can Balance Technology and Personal Interaction
From Think Patented The Noodle, Vol. 15 Issue 3

THE VIBE IS UNDENIABLY MAGICAL. Glowing red trucks winding through snowy streets in the presence of warm smiles from bundled-up families cheering their …

In a world where inboxes overflow and digital ads fight for every second of attention, something remarkable is happening—mailboxes are getting noticed again.

While emails have an open rate hovering around 20–30%, direct mail still commands a striking 80–90% …