NEW REALITIES: B2B MARKETERS MUST ADAPT

NEW REALITIES: B2B MARKETERS MUST ADAPT

In a rapidly transforming market landscape, B2B marketers are being challenged to rethink their approaches to remain competitive and resilient. As sales cycles lengthen and budget constraints tighten, it’s essential to proactively share detailed pricing and ROI information with increasingly …

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Plan Ahead, Stay Ahead for the Holidays

Plan Ahead, Stay Ahead for the Holidays

Think Patented’s Guide to Mailing for the Holidays and New Year

The holiday season is upon us, and so are important holiday mailing deadlines. This is the perfect time to execute your go-to-market strategy and identify the most profitable ways …

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The Triumphant Return of Print in a Digital Age

The Triumphant Return of Print in a Digital Age

In the digital age, where instant gratification is just a click away, the humble printed catalog is making a dramatic and decidedly triumphant return. This resurgence is not just a nod to nostalgia but a clear indicator of how tactile …

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The Dynamic Duo of Modern Marketing

The Dynamic Duo of Modern Marketing

Combining Strengths: Physical Print and Digital Marketing
The digital age has brought an explosion of content, but this has also led to saturation. Print offers a unique advantage through its physicality and tangibility. Psychological studies show that consumers tend to …

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THE POWER OF PRINT VS. DIGITAL ADVERTISING

THE POWER OF PRINT VS. DIGITAL ADVERTISING

The U.S. Postal Service Office of Inspector General, in partnership with Temple University’s Center for Neural Decision Making, conducted a research study to compare the effectiveness of physical (print) and digital advertisements.

  1. PHYSICAL ADS HAVE STRONGER EMOTIONAL IMPACT
  2. BETTER MEMORY
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Get Your Business in Order with a Portal

Get Your Business in Order with a Portal

In today’s fast-paced business world, having an efficient and user-friendly portal, often functioning as an Online Company Store, is essential for staying ahead of the game. Your portal serves as the hub of your operations, the central place where your …

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