Strategies for Overcoming Challenges in Marketing Organizations

Strategies for Overcoming Challenges in Marketing Organizations

According to Gartner, 88% of marketing organizations encouraged or required remote work this past year. And challenges for these remote teams include …

Communication Barriers: Time zones, tech issues, language differences.
Lack of In-Person Interaction: Leads to isolation and misunderstandings.…

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It is a “Me” Time

It is a “Me” Time

How personalization (and technology) is driving marketing’s future.

Marla Malkin compares what she does to a composer. As a longtime marketer, PR professional and fractional CMO, she has spent the past three decades harmoniously blending marketing automation and personnel to …

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