From Think Patented The Noodle, Vol. 15 Issue 5

The meeting started with a quick check-in on deliverables for a public health campaign. But halfway through, Caroline Geraghty saw that the numbers the creative team needed doubled overnight. The ripple …

From Think Patented The Noodle, Vol. 15 Issue 5

In the early days of Fifth & Cor, Robin Dimond received a crash course in what happens when marketing execution isn’t connected to the bigger operational picture. As she recalls, the …

The USPS rolls out new promotions every year to reward creativity, strategy, and engagement in direct mail. For 2026, several programs are returning with higher discounts, plus new opportunities are on the horizon.

At Think Patented, we’ve highlighted what you …

From Think Patented The Noodle, Vol. 15 Issue 2

One of the main principles every leadership team should stress is that the cultures not willing to embrace and test innovative foundations eventually will be the ones left behind. More than …

IT’S JUST ONE STUDY, BUT the insights on the relationship between artificial intelligence (AI) and marketing couldn’t speak any louder—depending on which side you stand. According to Ascend2’s “The Evolution of AI in Marketing” survey, 85% of marketing professionals find …

Navigating the Ethics of AI in Marketing
From Think Patented The Noodle, Vol. 15 Issue 4

STEVE ROOP doesn’t race to integrate artificial intelligence (AI) into every client-facing deliverable. Instead, his team at the Littlefield Agency takes a measured approach—one …