From Think Patented The Noodle, Vol. 15 Issue 1
As part of efforts to solicit general feedback from sales and other Voice of the Customer (VoC), Bridgette O’Brien, Senior Director of Brand & Content Strategy for CPC (Colder Products Company), …
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From Think Patented The Noodle, Vol. 15 Issue 1
During a campaign Street Level Studio conducted for Canon, Tanya Fretheim and her team created an interactive direct mail piece tying the brand’s inkjet technology to the five senses and real …
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From Think Patented The Noodle, Vol. 15 Issue 5
The meeting started with a quick check-in on deliverables for a public health campaign. But halfway through, Caroline Geraghty saw that the numbers the creative team needed doubled overnight. The ripple …
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From Think Patented The Noodle, Vol. 15 Issue 5
In the early days of Fifth & Cor, Robin Dimond received a crash course in what happens when marketing execution isn’t connected to the bigger operational picture. As she recalls, the …
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The USPS rolls out new promotions every year to reward creativity, strategy, and engagement in direct mail. For 2026, several programs are returning with higher discounts, plus new opportunities are on the horizon.
At Think Patented, we’ve highlighted what you …
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From Think Patented The Noodle, Vol. 15 Issue 2
One of the main principles every leadership team should stress is that the cultures not willing to embrace and test innovative foundations eventually will be the ones left behind. More than …
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