Empathic Marketing – Seeing Through the Eyes of Your Customers

Empathic Marketing – Seeing Through the Eyes of Your Customers

Many businesses promote the fact that they are customer-centric. But in today’s marketplace, customer-centric falls short of consumers’ expectations.  Add to this fact that most businesses stumble in actually being customer-centric. In most strategic and marketing plans, customer-centric is a …

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What’s New in Fulfillment Outsourcing?

What’s New in Fulfillment Outsourcing?

Most businesses understand how outsourced fulfillment eliminates the capital investment, overhead, headcount, and personnel retention issues of maintaining internal fulfillment operations. In-house operations also limit growth opportunities due to a physical facility that oftentimes is outgrown. With staffing shortages and …

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The Sustainability Journey

The Sustainability Journey

What are printers doing to optimize the sustainability journey and ensure that their operation is environmentally friendly? The answer is much more impressive than you realize. Leading printers have long embraced sustainability throughout their production process.

For example, Think Patented …

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What Influences B2B Purchasing Decisions?

What Influences B2B Purchasing Decisions?

The B2B market is a lucrative one but it is a solution-based selling opportunity. You must define their current needs and offer reasonably priced collateral, products, marketing solutions, and more. B2B managers are very busy. You must attract their attention …

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Interactive Print Technologies Engage the Senses

Interactive Print Technologies Engage the Senses

Print capabilities have advanced right alongside technology advancements, and both have recognized the effectiveness of working together. Whenever a new technology hits the marketplace, many declare the demise of the previous technology. This has happened with physical print and digital …

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