Print Marketing – Is It Still Valid?

As the peculiarity and uniqueness of digital marketing tools have found their place in everyday life, marketers have begun to take a second look at print marketing as a means of reaching prospects and customers, particularly millennials (currently between 25 …

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Webinars Speed Up the Selling Process

Webinars Speed Up the Selling Process

You have most likely viewed a webinar or two or three. Webinars are an excellent way of sharing information with prospects and customers. The use of webinars for sales and marketing purposes has increased significantly since the initial pandemic in …

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Empathic Marketing – Seeing Through the Eyes of Your Customers

Empathic Marketing – Seeing Through the Eyes of Your Customers

Many businesses promote the fact that they are customer-centric. But in today’s marketplace, customer-centric falls short of consumers’ expectations.  Add to this fact that most businesses stumble in actually being customer-centric. In most strategic and marketing plans, customer-centric is a …

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What’s New in Fulfillment Outsourcing?

What’s New in Fulfillment Outsourcing?

Most businesses understand how outsourced fulfillment eliminates the capital investment, overhead, headcount, and personnel retention issues of maintaining internal fulfillment operations. In-house operations also limit growth opportunities due to a physical facility that oftentimes is outgrown. With staffing shortages and …

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The Sustainability Journey

The Sustainability Journey

What are printers doing to optimize the sustainability journey and ensure that their operation is environmentally friendly? The answer is much more impressive than you realize. Leading printers have long embraced sustainability throughout their production process.

For example, Think Patented …

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