You have most likely viewed a webinar or two or three. Webinars are an excellent way of sharing information with prospects and customers. The use of webinars for sales and marketing purposes has increased significantly since the initial pandemic in …

Many businesses promote the fact that they are customer-centric. But in today’s marketplace, customer-centric falls short of consumers’ expectations.  Add to this fact that most businesses stumble in actually being customer-centric. In most strategic and marketing plans, customer-centric is a …

Ever wonder who visited your website but left without taking action? How many of your website visitors come and go daily without ever giving you their contact information? Would you like to follow up with them to “give them a …

Most businesses understand how outsourced fulfillment eliminates the capital investment, overhead, headcount, and personnel retention issues of maintaining internal fulfillment operations. In-house operations also limit growth opportunities due to a physical facility that oftentimes is outgrown. With staffing shortages and …

What are printers doing to optimize the sustainability journey and ensure that their operation is environmentally friendly? The answer is much more impressive than you realize. Leading printers have long embraced sustainability throughout their production process.

For example, Think Patented …

The B2B market is a lucrative one but it is a solution-based selling opportunity. You must define their current needs and offer reasonably priced collateral, products, marketing solutions, and more. B2B managers are very busy. You must attract their attention …