Most businesses understand how outsourced fulfillment eliminates the capital investment, overhead, headcount, and personnel retention issues of maintaining internal fulfillment operations. In-house operations also limit growth opportunities due to a physical facility that oftentimes is outgrown. With staffing shortages and …

What are printers doing to optimize the sustainability journey and ensure that their operation is environmentally friendly? The answer is much more impressive than you realize. Leading printers have long embraced sustainability throughout their production process.

For example, Think Patented …

The B2B market is a lucrative one but it is a solution-based selling opportunity. You must define their current needs and offer reasonably priced collateral, products, marketing solutions, and more. B2B managers are very busy. You must attract their attention …

Print capabilities have advanced right alongside technology advancements, and both have recognized the effectiveness of working together. Whenever a new technology hits the marketplace, many declare the demise of the previous technology. This has happened with physical print and digital …

Marketers are increasingly under pressure to prove the effectiveness of each component of their marketing spend. Analysis of successful case studies in the World Advertising Research Center (WARC) database shows that digital packaging can be an unsung hero of the …

According to Dr. Peter Prevos, “A search in the American trademark register reveals more than three thousand entries that use the word magic. Using the word magic in the branding of goods and services taps directly into the almost universal …