Marketers are increasingly under pressure to prove the effectiveness of each component of their marketing spend. Analysis of successful case studies in the World Advertising Research Center (WARC) database shows that digital packaging can be an unsung hero of the …

According to Dr. Peter Prevos, “A search in the American trademark register reveals more than three thousand entries that use the word magic. Using the word magic in the branding of goods and services taps directly into the almost universal …

Let’s talk milk for a minute. There is such a variety such as skim, 2%, whole, almond, soy and even more options I cannot remember. Such a variety of channels with each vying for your attention and brand preference. Let’s …

We are pleased to offer this summary from the Higher Ed Marketer podcast featuring an interview with Jim Small, Associate Vice President for Development – Executive Director, Storytelling & Engagement Team at Notre Dame College. The Higher Ed Marketer podcast …

It’s that time again… summertime! Time to think about family vacations, graduation gifts, employee recognition awards, customer appreciation gifts, and much more. It’s a great time to look at the variety of promotional items available at Think Branded, the …

Customers today are quick to abandon their loyalty to your brand, but have you ever evaluated the reasons for their departure? We have identified seven reasons why your customers leave. You may recognize some of these reasons but what are …