I have often noticed that not all college graduates with a marketing degree can come up with effective marketing campaigns. I believe the reason is that they get caught up in book-related concepts or evaluate others’ marketing campaigns to the …

Wide-format, or display graphics, printing will face expanded growth opportunities in 2023. The growth of the display graphics market is largely dependent on the advertising industry. Large format signs and graphics are used as tools to direct consumers, attract attention, …

Rich Berg, senior vice president of owner success for AIA Corporation states, “We will see greater personalization and customization (in 2023). We will also see the emergence of kitting specialists. Be creative and envision the customer experience. Strive to create …

Would you like your direct mail to have a look that stands out, gets results, and saves on postage in 2023? If so, Think Patented and the US Postal Service’s Tactile, Sensory and Interactive Promotion have the perfect solution for …

Are you currently using QR codes on your direct mail pieces, company literature, or signage? If not, you should be. QR codes are being used nearly everywhere these days. A good example: gone are printed menus, they are being replaced …

What marketer today is not under significant budget constraints as they plan for 2023? Marketers are challenged to do more with less money, yet your company needs an increased level of new prospective leads. And let’s not overlook the need …