Trends Transforming Wide Format Printing

Wide-format, or display graphics, printing will face expanded growth opportunities in 2023. The growth of the display graphics market is largely dependent on the advertising industry. Large format signs and graphics are used as tools to direct consumers, attract attention, …

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Packaging Trends for 2023

Packaging Trends for 2023

Rich Berg, senior vice president of owner success for AIA Corporation states, “We will see greater personalization and customization (in 2023). We will also see the emergence of kitting specialists. Be creative and envision the customer experience. Strive to create …

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Not All QR Codes Are Created Equally

Not All QR Codes Are Created Equally

Are you currently using QR codes on your direct mail pieces, company literature, or signage? If not, you should be. QR codes are being used nearly everywhere these days. A good example: gone are printed menus, they are being replaced …

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Using Direct Mail to Exceed Budget Goals

Using Direct Mail to Exceed Budget Goals

What marketer today is not under significant budget constraints as they plan for 2023? Marketers are challenged to do more with less money, yet your company needs an increased level of new prospective leads. And let’s not overlook the need …

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It’s Tradeshow Season. Are You Ready?

It’s Tradeshow Season. Are You Ready?

It’s that time of year again. Although some may not consider trade shows to be a “season,” they are still very much a part of many company marketing strategies. If you’re going to make an impression at your next tradeshow, …

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