Rich Berg, senior vice president of owner success for AIA Corporation states, “We will see greater personalization and customization (in 2023). We will also see the emergence of kitting specialists. Be creative and envision the customer experience. Strive to create …

Would you like your direct mail to have a look that stands out, gets results, and saves on postage in 2023? If so, Think Patented and the US Postal Service’s Tactile, Sensory and Interactive Promotion have the perfect solution for …

Are you currently using QR codes on your direct mail pieces, company literature, or signage? If not, you should be. QR codes are being used nearly everywhere these days. A good example: gone are printed menus, they are being replaced …

What marketer today is not under significant budget constraints as they plan for 2023? Marketers are challenged to do more with less money, yet your company needs an increased level of new prospective leads. And let’s not overlook the need …

It’s that time of year again. Although some may not consider trade shows to be a “season,” they are still very much a part of many company marketing strategies. If you’re going to make an impression at your next tradeshow, …

It is probably employee recruitment and retention. These continue to be topics of interest and concern for most businesses. Your business may be no exception. You have most likely read several articles, some declaring that employment issues have subsided, some …