Think about when you’re walking up to a new restaurant. If the establishment’s sign is in script lettering, dimly lit, and written in French or Italian, you know you’re about to experience slower dining, with several courses, accompanied by low …

The digital world is becoming increasingly crowded and noisy, so how are you supposed to stand out? Personalization! Customers want products that speak to them on a personal level. That’s why personalized marketing has become such a powerful tool for …

If you’re trying to improve your marketing, then you need to be able to identify the pain points that are holding you back. To identify your marketing pain points, ask yourself: Where am I struggling? What am I doing wrong? …

When you think back to the origins of print, you might picture a group of men around a printing press—but many women throughout history have made significant contributions and have been influential to the printing industry.

In the early American …

Today’s marketing landscape is becoming more and more complex, as brands continue to do what they can to thoughtfully deploy assets across the spectrum—distributing resources among traditional vehicles like print and direct mail, as well as social and digital marketing …

I have often noticed that not all college graduates with a marketing degree can come up with effective marketing campaigns. I believe the reason is that they get caught up in book-related concepts or evaluate others’ marketing campaigns to the …