Business leaders everywhere are concerned about establishing the proper culture. The
reality, however, is that too many organizations believe they can change culture from inside the organization when culture actually emanates from the client. Consider the idea that when we …

When you plan any marketing strategy, always start by determining who the ideal customer is. Once you know that, you can determine the “where” and “how” those people connect. By taking a business consulting approach, you will be better able …

Situation:

Many businesses are attempting to attract additional, qualified employees. If this, is your business, you might want to look at our Mail360 marketing tool that has been successfully used for employee recruitment. Please check out this case study.

Campaign …

So what was the impact on sales and marketing this year? I offer this list and do not pretend that it is all inclusive.

1. Covid was less of an issue for many this year compared to 2020. Many people were

It is the day before Thanksgiving and I want to start this blog post by thanking all of our readers, re-posters, clients, prospective clients, and friends who have accessed our blog posts this year. We sincerely appreciate it!

We hope …

There’s an unhealthy obsession today with ‘disruption’ that has been cultivated by the champions of innovation and that obsession deserves some criticism.

This outsized attention on innovation and shiny new objects from the mainstream media and advertisers continues to shape …