Most colleges and universities are facing a beleaguering challenge of identifying and communicating with potential students to increase enrollment levels. The traditional marketing approaches are not delivering the results they once did. But with so many new marketing options available, …

Sensory marketing is an advertising strategy intended to appeal to one or more of the five human senses of sight, hearing, smell, taste, and touch. I have already covered the sense of smell in the August 24, 2021 blog post. …

Last year as the pandemic raged, businesses fought back by amping up their digital and online efforts. Unfortunately, as more and more people used digital options, cybersecurity threats increased as well. Staying safe from phishing and malware will be top …

Looking for an effective marketing solution that produces results? You need to look no further than direct mail. Today’s direct mail programs are not your father’s direct mail. These campaigns are combined with digital follow up options that increase response …

Businesses are often frustrated looking for a way to follow up with those who visit their website but take no action. Marketing automation technology allows businesses to better convert these visitors to leads and track results. There are several marketing …

The return of business levels post Covid has been dampened by the issues with supply chains. All businesses have been affected by shortages of materials, long lead times, and inflationary pressures that are creating issues with businesses nationwide. Stack on …