As we approach the end of 2021, most business leaders evaluate past business performance and set their sights on the upcoming new year. They ask, how can we improve our operations and reduce costs in the coming year? More than …

Given the overwhelming anxiety and fear that we’ve felt over the last year and a half, it is no wonder that there is a bit of reticence these days. We have some hesitancy about moving forward, mostly due to an …

You’ve heard about the importance of planning ahead, probably your entire life. From getting your homework finished, to submitting that class paper on time, to hitting every deadline your manager gives you, attention to planning has always been and is …

In 2021, there are over 4.6 billion internet users and over 1.8 billion websites. These impressive statistics drive home the point that websites are critical to the success of your business. You need to attract and engage this growing base …

Most colleges and universities are facing a beleaguering challenge of identifying and communicating with potential students to increase enrollment levels. The traditional marketing approaches are not delivering the results they once did. But with so many new marketing options available, …

Sensory marketing is an advertising strategy intended to appeal to one or more of the five human senses of sight, hearing, smell, taste, and touch. I have already covered the sense of smell in the August 24, 2021 blog post. …