The results are in—print is back in style. What else would a printer say, right? Well it is not just printers spouting this. The facts are in and YES, research confirms this position. However, not all age groups feel the …

What should you look for when selecting a wide format printer? This question may not normally arise… until you need to find a resource. Whether it is for an upcoming trade show, window display, or office signs, you will need …

Just like many other marketing tools, direct mail has refocused itself to increase response rates in 2022. Direct mail is alive and well but some things have evolved, for example the days of “spray and pray” mailings are over. The …

Consumers expect more action from today’s brands. 

Everyone already knows that people base their purchasing decisions on emotions rather than logic. 

Consumers hold businesses to certain standards and build relationships with ones they have faith in. They’re meaningful with their …

The sooner you realize your business is the customers’ business, the better you and your organization will perform. If you don’t understand your customers’ strategic strengths and weaknesses, and believe in their competitive advantages, you may earn a few bucks …

Without realizing it, marketers are bombarding consumers with messaging that has become overwhelming and, in turn, reduces trust. And as we all know, relationships are tenuous at best so marketers are waking up to the idea that it is not …