UP•AT•NIGHT

UP•AT•NIGHT

Top Gen AI Concerns Among Businesspeople
Lucidworks surveyed over 2,500 business leaders involved in AI decision-making to uncover the 2024 reality of generative AI adoption. While enthusiasm remains high, our study reveals a notable slowdown in spending, with only 63% …

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The Undervalued Power of Direct Mail Marketing

The Undervalued Power of Direct Mail Marketing

In an era that heavily leans towards digital marketing, the effectiveness and relevance of direct mail marketing should not be underestimated. This strategy remains a powerhouse in generating impressive leads and fostering significant customer engagement.

Many marketers today mistakenly overlook …

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Strategies for Overcoming Challenges in Marketing Organizations

Strategies for Overcoming Challenges in Marketing Organizations

According to Gartner, 88% of marketing organizations encouraged or required remote work this past year. And challenges for these remote teams include …

Communication Barriers: Time zones, tech issues, language differences.
Lack of In-Person Interaction: Leads to isolation and misunderstandings.…

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