The physician had just been named one of the top surgeons in his field. Accolades were rolling in. Search traffic was climbing. Digital ads were ready to go live. But before any of that launched, Matt Hudson and his team …

For years, marketers predicted the decline of print catalogs. Digital advertising, social media, and e-commerce seemed to dominate the conversation. But something interesting has happened in the last few years. Catalogs are making a comeback.

Major brands are putting pages …

A new year always brings renewed ambition. Goals are reset. Budgets are reallocated. Strategies are refined. But as we move into 2026, one thing is clear: this is not a business-as-usual year for marketers.

Consumers are more cautious. Attention is …

Justin Goldsberry remembers a client who thought it had cracked the code on sustainability. Out went the glossy annual reports and in came sleek digital dashboards. The strategy made the leadership team proudly proclaim they had gone “all green.” For …

From Think Patented The Noodle, Vol. 15 Issue 6

Strategies for Building Long-Term Customer Relationships
Tulika Mehrotra still remembers the moment a loyal client told her why they stayed through years of product pivots, market changes and leadership transitions. It …

From Think Patented The Noodle, Vol. 15 Issue 1

As part of efforts to solicit general feedback from sales and other Voice of the Customer (VoC), Bridgette O’Brien, Senior Director of Brand & Content Strategy for CPC (Colder Products Company), …