With a goal of increasing the engagement of potential students and driving enrollment, one prominent public research university in the Southern United States decided to elevate its approach. With a rich academic history spanning numerous graduate programs, the university sought …

USPS Promotions for 2024: A Glimpse into the Future of Direct Mail

Every business decision maker has to watch their bottom line and it’s imperative each marketing investment provides ROI. There’s no debate that direct mail continues to deliver—and it’s …

As businesses strive to expand their reach and boost sales, the process of creating effective lead lists can often feel like a Pain Point. However, the key to overcoming this obstacle lies not just in acquiring new leads but in …

The holiday season is a magical time of year, and businesses of all sizes are wishing for innovative ways to capture the spirit and stand out in the crowded marketplace. One strategy that has proven to be effective is investing …

Pain Point: Hiring and Retaining Top Talent

Hiring and retaining top talent is a continuous challenge for businesses. It’s not enough to simply hire skilled individuals; you need to ensure that they feel welcomed, informed, and valued from day one. …

While digital marketing has garnered much attention in recent years, there’s one timeless tool that’s experiencing a revival: Direct Mail. The latest research from Lob shows not only did US direct mail volumes inch up last year, but marketers are …