The U.S. Postal Service Office of Inspector General, in partnership with Temple University’s Center for Neural Decision Making, conducted a research study to compare the effectiveness of physical (print) and digital advertisements.
- PHYSICAL ADS HAVE STRONGER EMOTIONAL IMPACT
- BETTER MEMORY RETENTION
- HIGHER SUBCONSCIOUS DESIRABILITY
- MORE EFFECTIVE IN LEAVING A LASTING IMPRESSION ACROSS ALL AGE GROUPS
- YOUTH PROCESSES PRINT ADS FASTER & SPEND MORE TIME WITH THEM
Effective campaigns blend physical & digital advertising.
Source: US Post Office
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