Think Patented’s Guide to Mailing for the Holidays and New Year
The holiday season is upon us, and so are important holiday mailing deadlines. This is the perfect time to execute your go-to-market strategy and identify the most profitable ways to invest your marketing dollars. Think Patented is here to help guide you through these peak mailing and shipping weeks with strategic approaches tailored to maximize your outreach and impact.
Introduction
Preparing for peak mailing and shipping weeks during the holidays is crucial for any business. The stakes are high, with potential for significant revenue if executed correctly. By planning ahead and understanding the holiday mailing schedule, you can ensure your campaigns are effective and reach your target audiences in time.
Marketing Strategies
An integrated marketing approach that combines both offline and online initiatives is key. Think Patented offers true omni-channel marketing where your mailpiece is sent alongside emails, Facebook and Instagram ads, and Google Ads to the same audience, all managed from our single platform called Mail360. This unified strategy allows for comprehensive tracking in one dashboard, making it easier to monitor and adapt your marketing efforts.
Retargeting Lost Website Visitors
Re-engaging lost website visitors can be a game-changer during the holiday season. By utilizing Direct Mail Retargeting from Think Patented, you can follow up with a personalized mailpiece to those who visited your website but didn’t convert. Learn more about Direct Mail Retargeting here. This approach not only re-engages potential customers but can increase brand awareness by up to 49%.
Lowering Direct Mail Marketing Costs
Balancing your marketing budget while ensuring impactful campaigns is possible with Think Patented’s expert services. With the USPS Informed Delivery 4% promotional discount available till the end of the year, now is the time to enhance your campaigns with cost-effective solutions, like our NEW Email Notification of Mail Delivery add on. This feature allows you to send timely email alerts to recipients, increasing the likelihood that your marketing message is noticed and acted upon.
Wondering what people think about USPS Informed Delivery? Discover the latest insights and user feedback in this detailed article: What Do Users Really Think of USPS Informed Delivery?
Spend Your Marketing Dollars Wisely
Physical marketing, such as Direct Mail, offers a long-lasting presence in customers’ homes, with an average shelf-life of 17 days. This makes direct mail an excellent choice for campaigns that require sustained engagement. Items like catalogs, tri-folds, and postcards can leave a lasting impression and provide tangible marketing touchpoints for your audience.
Plan-Ahead Holiday Schedule
Understanding and planning for the holiday mailing scheduling within a heavy peak printing season can make all the difference in the success of your campaigns. Allow yourself ample time for production and distribution by coordinating your schedule well in advance.
Think Patented delivers! Not only do we offer printing and direct mail expertise, but we also support them with successful digital marketing solutions like this direct mail fundraising campaign.
Get started at thinkpatented.com or call us at 937.353.2299.