Building Brand Identity Through Print
From Think Patented The Noodle, Vol. 15 Issue 3
ONE OF AMBER GAIGE’S favorite marketing campaigns was the launch of her company’s online course, The 4 C’s of Effective Marketing. For the initiative, Far Beyond Marketing paired digital content with tactile, real-world experiences. Gaige and her team mailed a printed workbook to registrants ahead of time, which helped reinforce the brand’s authority as well as add tangible value.
The Far Beyond Marketing team also hosted a live workshop event where attendees used those materials to follow along, take notes and plan their next steps. To tie everything together, the entire campaign was supported via strategic content marketing, including blogs, emails and videos, that painted a clear and cohesive picture of the story they wanted to tell across all channels.
The end result produced even more than Gaige had anticipated. Along with generating registrations, Far Beyond was able to build relationships. “People felt our brand’s promise in their hands, in the room and in the content they engaged with. That is how a brand becomes unforgettable.”
A third-generation entrepreneur, Gaige continues to be an outside-ofthe-box strategist bent on helping her clients navigate competitive industries like manufacturing, home services and technology. To help take the mystery out of today’s sometimes shifting marketing landscape, she created the Four C’s course to be a playbook of essential pillars her clients could use to drive their strategies. The strategy includes Clear Copy, Consistent Branding, Customer Demographics and Channel Management. The best practices help create benchmarks for creating and sustaining a powerful brand identity that goes beyond just a logo.
“Building a strong brand identity means crafting a clear, consistent and emotionally resonant message that extends far beyond visual aesthetics,” Gaige says. “While your logo might get someone’s attention, your brand identity is what keeps it. It’s the voice your business speaks in, the promises you keep, and the emotional reaction people have when they see your name.”
And in today’s crowded market, that strategy is everything. To cut through the noise, brands need clarity and consistency more than ever. It is why Gaige believes that creating and maintaining a strong brand identity not only helps customers recognize you instantly, but also to trust you deeply and choose you repeatedly.
“It’s not just a design project; it’s a business growth strategy. It’s also important to note that the personal brand of a business leader shouldn’t be ignored. In fact, it’s an important nuance to be considered as part of an overarching brand strategy. People do business with people they know they like and trust.”
Want more insights like this? Dive into The Noodle, Vol. 15 Issue 3 for fresh perspectives on marketing, technology, and creativity. Read the full issue here.
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