An integrated fundraising campaign that increased donors, raised $171,000, and exceeded campaign goals.

Situation:
A local private religious school wanted to grow its donor base and increase fundraising support from both existing donors and new community members. With a campaign goal of raising $100,000, the organization needed a strategy that could stand out in a crowded fundraising environment and extend its message beyond direct mail alone.

Campaign Objectives:

• Increase donor awareness
• Strengthen fundraising message recognition
• Reach existing donors and attract new donors
• Connect direct mail with digital fundraising channels
• Drive more online donation traffic and improve fundraising ROI

Solution:
Think Patented developed an integrated fundraising campaign using Mail360 Plus to combine direct mail with digital reinforcement. The campaign supported outreach to previous donors while also using geotargeting and online follow-up to reach new donor audiences, increase awareness, and drive traffic to the donation page.

Campaign Details:

• One direct mail piece mailed to previous donors
• Social media ads shown to previous donors before mail delivery
• USPS Informed Delivery included a full-color interactive ad that linked directly to the donation page
• New donor demographics used to identify potential supporters in a selected geographic area
• Geotargeting and Online Follow-up generated 45,503 digital ad impressions
• Social Media Follow-up delivered 9,583 ads
• SocialMatch delivered 3,100 ads, reaching 1,759 previous donors

End Results:

• 31% increase in donors
• 46% increase in new dollars raised
• $171,000 total dollars raised
• 3,647% ROI
• 60,310 views by potential donors
• 34.3x more impressions than traditional direct mail alone

Attracting new donors is a difficult situation in today’s environment. Mail360 Plus solved this by including up to 11 different channels in a campaign. And allows fundraisers to add digital channels along with direct mail to increase their message reach and successfully get new donors.

The client was most pleased with the results of this campaign and the minimal involvement required by their staff due to the program’s automation features.  

“It was impressive that even with the limited mailing distribution, we were able to generate a solid return of leads / clicks above industry standards”

Customer

About Mail360:

Mail360 is an advanced, automated marketing-based solution that is designed to seamlessly track the effectiveness of your direct mail campaigns. It enhances the results through the integration of digital platforms like Facebook and Instagram.

With Mail360 you can combine your direct mail promotion with digital marketing reinforcement to increase your results by double digits or more. Why Mail360 Plus?

• Best Utilization of Direct Mail and Digital Platforms
• Seamless Tracking
• Higher Results
• Increased Market Exposure