Let’s get personal for a moment. That’s what recipients of your direct mail are saying. As I will show later, direct mail is not only alive and well these days but rather it is thriving. Recipients prefer receiving direct mail, …

Forget your past experience with QR Codes (Quick Response Codes). It’s a new marketplace out here and the use of QR Codes is flourishing as customers seek more information and more interaction with your brand. QR Codes are the bridge …

In a world obsessed with digital marketing, print marketing is alive and flourishing. Instead of putting all your eggs in one basket, take a second look at printed direct mail and promotional materials that can be readily complemented by digital …

As the peculiarity and uniqueness of digital marketing tools have found their place in everyday life, marketers have begun to take a second look at print marketing as a means of reaching prospects and customers, particularly millennials (currently between 25 …

You have most likely viewed a webinar or two or three. Webinars are an excellent way of sharing information with prospects and customers. The use of webinars for sales and marketing purposes has increased significantly since the initial pandemic in …

Many businesses promote the fact that they are customer-centric. But in today’s marketplace, customer-centric falls short of consumers’ expectations.  Add to this fact that most businesses stumble in actually being customer-centric. In most strategic and marketing plans, customer-centric is a …