First challenge
Shorter product lifecycles
Business impact & need
- Collateral obsolescence
Our solutions
- Print-on-demand
- Web-to-print
- Online templates
Second challenge
Sales channel management
Business impact & need
- Reseller mindshare
Our solutions
- Customized marketing materials
- Customized reseller newsletters
- Electronic newsletters
Third challenge
Increasing direct sales
Business impact & need
- Lead generation
Our solutions
- Pre-show promos with landing pages
- Post-show direct mail with PURLs
- Phow-show e-marketing