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Informed Delivery Promotion Offered by the USPS

Informed Delivery Promotion Offered by the USPS

The United States Postal Service has announced their 2020 Informed Delivery Promotion.  This is a great opportunity to increase exposure/response rates for your mailings.  Contact Think Patented for more information on how to take advantage of this program.

  1. Informed Delivery Promotion Period: September 1 – November 30
  2. 2% postage discount at the time of mailing
  3. Eligible Mail:
    1. First-Class automation letters, postcards, flats
    2. USPS Marketing Mail automation letters and flats
    3. NonProfit USPS Marketing Mail automation letters and flats
  4. Ineligible Mail for Informed Delivery promotion:
    1. Non-automation letters, flats, postcards
    2. Saturation mail flats
    3. Destination Delivery Unit flats
    4. Carrier Route 5-Digit Pallets flats
    5. EDDM
    6. Business to Business or Business to Institution/Campus mailings
    7. Parcels

Promotion Requirements:

  1. Ride-along must have a clear Call-to-Action
    1. Cannot encourage online bill payment or the elimination of mail
  1. Example: Tap here to go paperless or Click here to pay your bill online
    1. CTA area must be no less than 20% of the Ride-along Image area
    2. CTA must have enough color contrast stand out in the Ride-along image
    3. Ride-along destination URL landing page must have a HTTPS
    4. Ride-along Image’s destination URL landing page must allow for bypassing email capture
  1. Example: a destination URL landing page that requires an email address to continue would not qualify
    1. Ride-along image to destination URL must allow for by-passing of a pop-up
    2. Ride-along image destination URL cannot encourage the elimination mail
  2. Representative images are required for flat size mail pieces only!  We will use the scanned image of the mail piece for letter size pieces.
    1.  See specs for sizes on images in Mail360 information
  3. It will take 4 days to get approval on all mail pieces and URLs for those that want to receive the discount, so the sooner I can get the information the better.

For more information about all USPS promotions visit: www.usps.com/business/promotions-incentives.htm

For more information about Informed Delivery visit: www.informeddelivery.usps.com