Your sales team needs new business cards. Another employee needs the latest brochure. One location is running low on flyers. Someone else needs signage for an upcoming event. A marketing portal can make managing all of those requests easier.
What Is a Portal?
A marketing portal is a centralized online destination where employees can access, order and manage company marketing materials.
Think of it as an online home for the resources your organization uses regularly. Instead of relying on scattered files, email chains and one-off requests, a marketing portal brings those materials into one centralized experience.
In everyday terms? It makes it easier for your team to get the marketing materials they need.
What Kinds of Materials Can It Manage?
Probably more than you realize. Business cards. Letterhead. Envelopes. Brochures. Flyers. Pocket folders. Signage. Promotional products.
Think Patented produces a wide range of branded materials, including:
- Business cards
- Letterhead
- Envelopes in several formats
- Flyers
- Brochures
- Pocket folders
- Indoor and outdoor signage, banners, posters and display graphics
- Promotional products and branded merchandise
When you start adding up all those different materials, keeping everything organized can get complicated quickly.
Who Can Benefit?
A marketing portal can make sense for organizations that have a lot of people using, requesting or ordering marketing materials.
For example, you might want to explore a more centralized approach if your organization:
- Has multiple offices or locations
- Supports a sales team that regularly needs collateral
- Frequently orders business cards, stationery or other repeat materials
- Manages a variety of printed and branded materials
- Is looking for a more organized way to handle marketing resources
Here’s an easy way to think about it: If requests for business cards, brochures, flyers and other materials regularly land in someone’s inbox, it may be worth asking whether there’s a simpler way to manage them.
What Are The Benefits?
The bigger benefit isn’t the portal itself. It’s simplifying what happens behind the scenes.
A centralized marketing portal can help organizations:
- Simplify ordering: Give employees a consistent place to request frequently used materials.
- Keep materials organized: Bring commonly used print, promotional and branded resources into one destination.
- Support brand consistency: Make approved materials easier for employees to find and use.
- Reduce routine requests: Give teams a self-service option for materials they order regularly.
- Connect ordering and fulfillment: Create a more organized path from ordering materials to getting them where they need to go.
Marketing teams already have campaigns to plan, content to create and events to coordinate. Routine requests for existing materials shouldn’t have to become another major project.
Successful marketing isn’t only about creating something great. It’s also about making sure your team can put it to work.
Is This Only for Large Companies?
Not necessarily. The better question is whether managing your marketing materials has become more complicated than it needs to be.
An organization doesn’t need dozens of locations to run into that problem. A growing sales team, a large library of branded materials or frequent requests for repeat print items may be enough to make a more organized approach worth considering.
If finding, requesting or ordering existing marketing materials regularly creates extra work, there’s an opportunity to simplify.
Making Marketing Execution Easier
Marketing doesn’t end when the design is approved. The piece still needs to be produced. Materials may need to be ordered, distributed or fulfilled through an integrated fulfillment program.
. Campaigns have to make it from an idea to something customers can actually see, hold or respond to.
That’s where Think Patented’s broader capabilities come together.
Printing has been at the core of Think Patented since 1979, and today the company offers print, marketing and creative solutions, premedia, fulfillment and contract packaging, mailing, digital engagement, promotional products, and folding cartons and packaging.
Marketing Portals are another part of that broader marketing execution approach. Because sometimes making marketing work better doesn’t mean adding another channel or launching another campaign. Sometimes it means making what you’re already doing easier to execute.
Is a More Centralized Approach Right for Your Organization?
Start by looking at how your team manages marketing materials today.
- Are employees regularly asking where to find something?
- Do business card, brochure or collateral requests keep landing in the same person’s inbox?
- Are marketing resources spread across multiple locations or systems?
- Does your team regularly reorder the same materials?
- Do multiple offices, branches or salespeople need access to branded materials?
If several of those sound familiar, a marketing portal may be worth exploring.
At Think Patented, marketing execution goes beyond producing the materials themselves. We help organizations connect print, branded materials, fulfillment and technology to make those materials easier to manage and put to work.
Ready to explore whether a marketing portal makes sense for your organization? Let’s talk!
