As companies grow, keeping marketing materials organized can become a job of its own. Files live in different folders, requests come through email, and employees aren’t always sure where to find the latest materials.

A marketing portal can help simplify that process.

What is a marketing portal?

A marketing portal is a centralized online destination for your company’s marketing resources.

Think of it as an online home for the materials your organization uses regularly. Instead of relying on scattered files, email chains and one-off requests, a marketing portal brings those resources into a more centralized experience.

In everyday terms? It’s about making it easier for your team to get the marketing materials they need.

What kinds of marketing materials are we talking about?

Probably more than you realize. Business cards. Letterhead. Envelopes. Brochures. Flyers. Pocket folders. Signage. Promotional products.

Think Patented produces a wide range of branded materials, including:

• Business cards
• Letterhead
• Envelopes in several formats
• Flyers
• Brochures
• Pocket folders
• Indoor and outdoor signage, banners, posters and display graphics
• Promotional products and branded merchandise

When you start adding up all those different materials, keeping everything organized can get complicated quickly.

Who can benefit from a marketing portal?

A marketing portal can make sense for organizations that have a lot of people using, requesting or ordering marketing materials.

For example, you might want to explore a more centralized approach if your organization:

• Has multiple offices or locations
• Supports a sales team that regularly needs collateral
• Frequently orders business cards, stationery or other repeat materials
• Manages a variety of printed and branded materials
• Is looking for a more organized way to handle marketing resources

Here’s an easy way to think about it: If requests for business cards, brochures, flyers and other materials regularly land in someone’s inbox, it may be worth asking whether there’s a simpler way to manage them.

What are the benefits of a marketing portal?

The bigger benefit isn’t the portal itself, it’s simplifying what happens behind the scenes.

Marketing teams already have campaigns to plan, content to create, events to coordinate and plenty of other priorities. Routine requests for existing materials can add another layer of work. Bringing marketing resources into a more centralized system can help create a simpler experience for the people who need those materials.

That’s an important part of marketing execution. Because successful marketing isn’t only about creating something great. It’s also about making sure your team can put it to work.

Is a marketing portal only for large companies?

Not necessarily. The better question is whether managing your marketing materials has become more complicated than it needs to be.

An organization doesn’t need dozens of locations to run into that problem. A growing sales team, a large library of branded materials or frequent requests for repeat print items may be enough to make a more organized approach worth considering.

If finding, requesting or ordering existing marketing materials regularly creates extra work, there’s an opportunity to simplify.

How does a marketing portal fit into marketing execution?

Marketing doesn’t end when the design is approved. The piece still needs to be produced. Materials may need to be ordered, distributed or fulfilled. Campaigns have to make it from an idea to something customers can actually see, hold or respond to.

That’s where Think Patented’s broader capabilities come together.

Printing has been at the core of Think Patented since 1979, and today the company offers print, marketing and creative solutions, premedia, fulfillment and contract packaging, mailing, digital engagement, promotional products, and folding cartons and packaging.

Marketing Portals are another part of that broader marketing execution approach. Because sometimes making marketing work better doesn’t mean adding another channel or launching another campaign. Sometimes it means making what you’re already doing easier to execute.

Does your organization need a marketing portal?

Start by looking at how your team handles marketing materials today.

• Are people regularly asking where to find something?
• Do requests for business cards, brochures, flyers or other repeat materials keep landing with the same person?
• Are marketing resources spread across multiple places?

If those situations sound familiar, it may be worth exploring whether a more centralized approach could simplify the process.

Think Patented helps organizations bring print, marketing and execution together. Let’s talk about what a better way to manage your marketing materials could look like!