Ways to Elevate Your Brand in 2024

Trend Report: Ways to Elevate Your Brand in 2024
As we step into 2024, the advertising landscape is full of exciting opportunities to transform your brand and captivate your audience. In this blog post, we’ll explore three key areas that are set to redefine marketing strategies this year: color trends, marketing automation, and the ever-evolving world of promotional materials. And here’s the best part—Think Patented, your trusted print service provider, is here to break down everything you need to know for the new year.

Color Trends: Visualize Success
Colors tell stories, evoke emotions, and shape perceptions. In 2024, color trends are all about making a statement, and our expert creative team at Think Patented is at the forefront of this visual revolution.

Vibrancy is Key: According to recent studies, 85% of consumers believe that color is the primary reason they make a purchase. Our creative team specializes in infusing your brand collateral with bold and vibrant hues, ensuring that your message not only stands out but resonates with your audience.
Storytelling through Colors: A cohesive color palette can increase brand recognition by up to 80%. Our creative experts understand the power of storytelling through colors, crafting visual narratives that strengthen your brand identity, and leave a lasting impression.

To see the latest in marketing design, click here: https://thinkpatented.com/does/creative

Tech Trends: The Automation Advantage
In the fast-paced world of marketing, efficiency is paramount, and automation is the key to achieving it. Think Patented is here to guide you through the latest trends in marketing automation, ensuring that your campaigns not only keep up, but outpace the competition. Our proprietary Mail360 program makes it possible to advertise across channels, including direct mail, email, social, and more. Not only can we help you execute marketing campaigns with a click, you can also see reporting in real-time:

Tailored Analytics: Gain granular insights into your marketing campaigns with a reporting dashboard that customizes data according to your specific goals and key performance indicators (KPIs).
Real-Time Metrics: Stay in the know with up-to-the-minute data, allowing you to make informed decisions and promptly adjust strategies based on the latest performance metrics.
Comprehensive Overview: Experience a 360-degree view of your marketing automation efforts, from lead generation to conversion, all conveniently presented in a user-friendly dashboard.
Goal Tracking: Set and track progress toward your marketing objectives effortlessly, ensuring your team is aligned and focused on achieving measurable results.
Customizable Reports: Tailor your reporting dashboard to match your unique business needs, enabling you to showcase the data that matters most to your team and stakeholders.
Performance Benchmarking: Compare current campaign performance against historical data to identify patterns, trends, and opportunities for optimization, driving continuous improvement.
Automated Reporting: Save time and streamline your workflow by automating the generation and distribution of reports, allowing your team to focus on refining strategies rather than manual data compilation.
Cross-Channel Integration: Consolidate data from various marketing channels into a single, unified view, providing a holistic understanding of your overall marketing ecosystem.
Actionable Insights: Move beyond data observation with actionable insights that empower you to make strategic decisions, optimize campaigns, and maximize your marketing automation ROI.
Transparent Accountability: Foster accountability within your team by providing transparent, real-time access to performance metrics, fostering a culture of data-driven decision-making and continuous improvement.

Look for a marketing automation solution that fits you: https://connect360hub.com/

Promotional Materials: Crafting Connections
Promotional materials are the tangible expressions of your brand, and in 2024, they play a crucial role in making lasting connections with your audience. Think Patented is here to ensure that your promotional materials not only reflect your brand essence, but also stand out in a crowded market.

Tech-Oriented Promotional Products: Tech-infused swag is on the rise, with a 50% increase in demand according to industry reports. Think Patented offers a range of innovative promotional products that seamlessly blend functionality and brand promotion, keeping your business at the forefront of technology trends.
Sustainable Branding: Consumers are increasingly prioritizing sustainability, with 73% willing to pay more for eco-friendly products. Our selection of eco-conscious promotional materials allows you to align your brand with consumer values while making a positive impact on the environment.

Promotional materials make a real impact. Learn more here: https://thinkpatented.com/does/promo

When it comes to developing a strategic marketing plan for 2024, Think Patented is committed to staying current. From translating the latest color trends into captivating visuals to optimizing your marketing with cutting-edge automation and crafting promotional materials that leave a lasting impression, we’re here to help elevate your brand in the new year. Whatever you see ahead for your business, Think Patented is ready to help bring your vision to life!

To stay competitive, you have to stay current. Our marketing experts know what’s now and what’s next. We can help you turn your goals into something tangible. Call us today at 937.353.2299.