Strategies for Overcoming Challenges in Marketing Organizations

Strategies for Overcoming Challenges in Marketing Organizations

According to Gartner, 88% of marketing organizations encouraged or required remote work this past year. And challenges for these remote teams include …

Communication Barriers: Time zones, tech issues, language differences.
Lack of In-Person Interaction: Leads to isolation and misunderstandings.
Work-Life Balance Issues: Blurred personal/ professional lines, stress, burnout.

Marketing leaders need focus on…

Enhancing Communication
Regular Check-ins:
For updates, concerns, feedback.
Active Listening: Promote open-ended questions, summarize points.
Clarity and Concision: Minimize misunderstandings.

Fostering Teamwork
Virtual Team-Building:
Game nights, happy hours, trivia.
Cross-Functional Collaboration: Encourage departmental teamwork.
Mentorship Program: Pair juniors with mentors for growth.

Remote Work Tools
Video Conferencing:
Zoom, Teams, Google Meet.
Project Management: Trello, Asana, Jira.
Document Collaboration: Google Docs, Dropbox Paper, Office Online.

Tailoring Remote Policies
Flexible Schedules:
Choose work hours within project deadlines.
Ergonomic Equipment: Chairs, desks, headphones for comfort.
Encouraging Time Off: Breaks, vacations, mental health days.

Promoting Creativity in Virtual Meetings
Visual Aids:
Use whiteboards, diagrams, infographics.
Breakout Rooms: For small group discussions.
Virtual Icebreakers: Foster relaxed, open atmosphere.

For ideas on how to overcome your marketing team challenges, contact your Think Patented account executive, call 937.353.2299, or get started here