Now you can seamlessly track the success of your direct mail campaign and enhance results using complementary digital channels of communication. Sound confusing? Well, it is not. We are talking about applying the latest digital marketing tools to boost the performance of your campaigns and deliver a positive ROI.
It is called Lead Match. You can now identify who came to your website from your mailing. Lead Match is an advanced measurement solution able to track and record exactly who visited your website as a result of your mailing, regardless of whether or not they took an action. In addition, Lead Match gives you the opportunity to mail to your website visitors who came not as a result of your mailing. Never guess again how effective your direct mail campaign was!
Lead Match allows you to capture who came to your website whether they were on your mail list or not. Let’s look at some examples of the results:
Client #1: 2,269 total leads identified from website visits; 84 matches identified from existing client data list; 2,185 potential new leads
Client #2: 10,267 total leads identified from website visits; 730 matches identified from existing client data list; 9,537 potential new leads
Client #3: 1,441 total leads identified from website visits; 27 matches identified from existing client data list; 1,414 potential new leads
Lead Match applies marketing technology that works to connect you with your audience. It is an automated, omnichannel marketing solution that provides: seamless tracking, better performance, and a positive ROI for your investment.
If you wish to learn more about Lead Match, please go to https://connect360hub.com/services/mail360/.