Not everyone who visits your website completes a transaction; but that doesn’t mean they don’t want to! Sometimes they just need a reminder, and with direct mail retargeting, we can help you send that reminder direct—with direct mail!
How does it work? Our Leads360 program can match website visitors and their online behavior to create a mailing list designed to retarget potential customers that interacted with your business online. And right now, USPS is offering a promotion that makes it a more affordable, effective option to reach those leads.
From now until the end of 2023, businesses can work with a Mailing Specialist to qualify for the USPS Retargeting promotion to receive 5% off on campaigns delivered September 1-December 31. The 5% discount is deducted from the postage amounts of qualifying product categories that are paid at the time of mailing.
Learn more about this and other USPS promotional discounts we can help deliver here: https://postalpro.usps.com/mnt/glusterfs/2023-01/CY-23-Calendar-Proposal_Jan-12pptx.pdf
Direct mail retargeting allows businesses to extend their digital reach by reaching out to customers in a tangible and personalized way. By integrating online data with offline marketing efforts, we can help businesses create a multi-channel approach that increases brand visibility and engagement.
What is Direct Mail Retargeting?
Mail retargeting is sending mailers containing relevant advertising and coupons to consumers who have engaged with a company’s website or expressed an interest in their products.
How Effective is Direct Mail Retargeting?
Direct mail boasts one of the highest response rates in the industry. Retargeting increases the average response rate from 5% to 23% by targeting prospects already interested in your offer. It’s an effective way to nudge potential customers.
The Benefits of Retargeting:
- Increased Conversion Rates: Retargeting campaigns have been shown to significantly improve conversion rates compared to other forms of advertising. According to a study by Criteo, retargeted customers are 70% more likely to complete a purchase compared to non-retargeted customers.
- Improved ROI: Retargeting campaigns offer a strong return on investment. AdRoll found that retargeting can yield a 10x increase in click-through rates and a 147% increase in average conversion rates, resulting in a higher ROI for businesses.
- Enhanced Brand Awareness: Retargeting helps keep your brand top of mind with potential customers. A study by comScore revealed that retargeted ads can boost brand awareness by as much as 1,046%. By repeatedly exposing customers to your brand, retargeting increases the likelihood of them engaging with your products or services.
- Personalized Messaging: Retargeting allows for highly personalized messaging tailored to each individual’s browsing history and interests. According to an Adobe study, personalized retargeting ads can deliver a 5X increase in click-through rates compared to generic display ads.
- Increased Ad Engagement: Retargeted ads tend to have higher engagement rates compared to traditional display ads. According to a study by AdRoll, retargeted ads have a click-through rate (CTR) that is 10 times higher than the CTR of regular display ads.
- Improved Customer Lifetime Value: Retargeting campaigns can help increase customer loyalty and lifetime value. A study by Radware found that retargeted customers have a 50% higher likelihood of making repeat purchases compared to non-retargeted customers.
- Cross-Channel Impact: Retargeting campaigns that span multiple channels, such as display ads, social media, and email, have a more significant impact on customer engagement and conversion rates. According to an eMarketer report, cross-channel retargeting can increase conversion rates by up to 43%.
- Positive Brand Perception: Retargeting can positively influence brand perception and customer trust. A study conducted by Chango revealed that 30% of consumers have a more favorable opinion of a brand when they are retargeted with ads from that brand.
- Overcoming Cart Abandonment: Retargeting campaigns are highly effective in recovering potential customers who have abandoned their online shopping carts. According to a study by SaleCycle, retargeting can help recapture up to 26% of abandoned cart revenue.
- Effective Combination with Direct Mail: Integrating direct mail with retargeting campaigns can have a powerful impact. The USPS found that adding direct mail to a retargeting campaign increases online visits by 40% and significantly improves response rates.
These reasons, backed by research statistics, highlight the effectiveness of retargeting campaigns in driving conversions, improving ROI, increasing brand awareness, and fostering customer loyalty. By leveraging the power of personalized messaging and cross-channel approaches, businesses can maximize the benefits of retargeting to achieve their marketing goals.
Adding Expertise to the Equation
Partnering with a print service provider brings valuable expertise and additional resources to businesses looking to leverage the USPS Retargeting promotion. These professionals have in-depth knowledge of marketing strategies, including direct mail campaigns, and can provide guidance throughout the process. Here’s how:
- Strategic Campaign Planning: Marketing partners like Think Patented collaborate with businesses to develop a strategic campaign plan that aligns with their objectives. They can help determine the target audience, craft compelling messaging, and create a timeline for executing a retargeting campaign.
- Design and Printing Services: Creating visually appealing and high-quality direct mail pieces is essential in grabbing recipients’ attention. A print service provider can offer design and printing services, ensuring that each piece of mail stands out and accurately represents the brand’s image and values.
- Data Analysis and Optimization: Analyzing campaign performance is crucial for continuous improvement. A marketing partner can assist in tracking and analyzing the results of retargeting campaigns. By monitoring response rates, conversion rates, and other metrics, they can provide insights and recommendations for optimizing future mailings. (With our platform, Mail360, you get access to a custom reporting dashboard: https://connect360hub.com/services/mail360/)
Direct mail retargeting opens up a world of possibilities for businesses seeking to engage their digital audiences through the power of direct mail. This innovative approach, backed by research and statistics, showcases the effectiveness of retargeting campaigns in driving conversions, increasing brand awareness, and improving ROI.
With increased conversion rates, improved customer lifetime value, and enhanced brand perception, retargeting campaigns offer a winning strategy for businesses looking to maximize their marketing efforts. By delivering personalized messaging and engaging potential customers across multiple channels, businesses can stay top of mind and overcome the challenges of cart abandonment.
Partnering with a print service provider adds an extra layer of expertise and resources to the mix. From strategic campaign planning to design and print services, data analysis to optimization, a marketing partner ensures that every aspect of your Direct mail retargeting campaign is fine-tuned for success.
By combining the digital precision of retargeting with the tangibility of direct mail, businesses can create a truly integrated marketing approach that captivates customers and drives results. Direct mail retargeting provides an exceptional opportunity to bridge the gap between a customer’s online and offline worlds, offering a unique and personalized experience for potential customers. And right now, customers can register to receive a 5% discount off retargeted direct mailings between September 1-December 31.
Don’t settle for ordinary marketing campaigns… Embrace the power of Direct mail retargeting and leverage the expertise of a marketing partner to ensure the success of your targeting efforts. Re-capture leads, boost conversions, and save your business from missing out on valuable opportunities. It’s time to make your mark with retargeting—and watch it deliver!
A 360-degree view of your direct marketing efforts is what Think Patented provides through our proprietary Mail360 platform. Learn more at https://connect360hub.com/services/mail360/ or call us at 937.353.2299