A retail marketing campaign that helped drive online traffic, increase sales, and improve visibility into results.
Situation:
Drive more online business for this retail store by reaching potential customers beyond traditional direct mail alone.
Campaign Objectives:
- Drive more potential customers to the store’s ecommerce site
- Increase online revenue generation
- Increase brand loyalty
- Establish a virtual mailing list
- Access a tracking system to determine results
Solution:
Design, build and implement a cross-channel marketing campaign utilizing Think Patented’s Mail360 platform. For example, following are information and statistical data from the Holiday 2020 campaign:
Campaign Details:
- 26,205 pieces mailed
- 96.17% delivery rate
- 9,537 potential new leads identified
- 45 new calls tracked
- 318,537 online ad impressions
- 873 online ad click-throughs
- 47,413 social media ad impressions
- 117 social media ad click-throughs
- 18,096 social retargeting ads delivered to 8,707 unique visitors
End Results:
- 384,046 total impressions among potential customers
- 14.66x increase in impressions over traditional direct mail alone
- Strong increase in online sales during the campaign
- $1.83 cost per generated lead
- Campaign performance strong enough to support future seasonal promotions, including Mother’s Day, Back to School, and Valentine’s Day
About Mail360:
Mail360 is an advanced, automated marketing-based solution that is designed to seamlessly track the effectiveness of your direct mail campaigns. It enhances the results through the integration of digital platforms like Facebook and Instagram.
With Mail360 you can combine your direct mail promotion with digital marketing reinforcement to increase your results by double digits or more. Why Mail360 Plus?
- Best Utilization of Direct Mail and Digital Platforms
- Seamless Tracking
- Higher Results
- Increased Market Exposure