Situation:

 Drive Online Business for This Retail Store

Campaign Objectives:

• Drive more potential customers to the store’s ecommerce site
• Increase online revenue generation
• Increase brand loyalty
• Establish a virtual mailing list
• Access a tracking system to determine results

Solution:

Design, build and implement a cross-channel marketing campaign utilizing Think Patented’s Mail360 platform. For example, following are information and statistical data from the Holiday 2020 campaign:

1. Residents were identified within the targeted geographical areas
2. A total of 26,205 direct mail pieces were mailed and the delivery rate was 99.33%
3. Next, LeadMatch was applied to every visitor who came to the client’s website but did not take any action. These visitors were tracked and a total of 9,537 potential new leads were identified for this client.
4. The client also received 45 new calls as a result of the campaign
5. With our Online Follow-Up campaign accelerator, relevant traffic was identified and online ads were displayed to this segment a total of 318,537 times with an 11.2% click-thru rate
6. Website visitors with Facebook or Instagram accounts were sent online ads directing them back to the client’s website. A total of 28,085 ads were displayed reaching 9,200 unique visitors

End Results:

The campaign had an overall impression count of 384,046 views by potential clients. That is a 14.66x increase in impressions over a traditional direct mail campaign not using Mail360. The client realized a significant increase in online sales resulting from the Mail360 campaign. The campaign approach was used again for all the major retail events such as, Mother’s Day, Back to School, Valentines Day, etc. The cost per generated lead cost only $1.83 each, much less than previous endeavors that did not include Mail360. The client recognized the success of this campaign, the capability to verify ROI, and the increased revenue from online sales.

About Mail360:

Mail360 is an advanced, automated marketing-based solution that is designed to seamlessly track the effectiveness of your direct mail campaigns. It enhances the results through the integration of digital platforms like Facebook and Instagram.

With Mail360 you can combine your direct mail promotion with digital marketing reinforcement to increase your results by double digits or more. Why Mail360 Plus?

• Best Utilization of Direct Mail and Digital Platforms
• Seamless Tracking
• Higher Results
• Increased Market Exposure