HVAC Customer Growth

How a HVAC Company Generated 50–75 New Customers Per Month

A direct mail and digital follow-up campaign that helped a heating and A/C company reach local homeowners, increase response, and generate new customers.

Situation:
A heating and air conditioning company wanted to grow its residential customer base in a competitive local market. To reach more homeowners and increase response, it needed more than a traditional direct mail campaign alone.

Solution:
Think Patented develops multi-touch homeowner acquisition campaigns that combined direct mail postcards with digital follow-up. This campaign targeted local homeowners, used a consistent mailing cadence over six months, and promoted seasonal HVAC offers designed to drive calls, appointments, and new customer conversions.

Campaign Details:

  • Target audience: Local homeowners
  • Mail volume: 35,000 postcards over 6 months
  • Cadence: 10,000 mailed in month one, then 5,000 per month for 5 months
  • Offer strategy: Free estimates on new equipment, seasonal A/C check promotions, rebate-driven messaging, and service offers that encouraged response
  • Integrated tactics: Mail360 solutions including SocialMatch, Call & Text Tracking, Online Follow-up, and Social Media Follow-up, helped reinforce the direct mail campaign and improve response visibility.

Think Patented solutions used:

  • Direct mail strategy
  • Print production and postcard execution
  • Mailing services for local homeowner targeting
  • Digital engagement to reinforce the mailed offer
  • Call and text tracking for response visibility
  • Follow-up marketing to stay in front of prospects after delivery

Results:

  • 50–75 new customers per month
  • $75,000–$157,500 in new revenue per month
  • Increased homeowner response through consistent outreach
  • Stronger campaign performance through direct mail plus digital reinforcement

Download the Case Study

About Mail360:

Mail360 is an advanced, automated marketing-based solution that is designed to seamlessly track the effectiveness of your direct mail campaigns. It enhances the results through the integration of digital platforms like Facebook and Instagram.

With Mail360 you can combine your direct mail promotion with digital marketing reinforcement to increase your results by double digits or more. Why Mail360 Plus?

  • Best Utilization of Direct Mail and Digital Platforms
  • Seamless Tracking
  • Higher Results
  • Increased Market Exposure