Situation:
A heating & A/C company wanted to increase its client base but knew it needed more than just a traditional direct mail campaign to grab the attention of homeowners in their area.
Solution:
Quantity Mailed
35,000 Total for 6 Months
Target
Local Homeowners
They mailed 10,000 cards the first month, then 5,000 per month for 5 months, knowing that consistency and repetition are keys to an effective campaign. By integrating their mailed postcards with digital technologies such as SocialMatch, Call & Text Tracking, Online Follow-up, and Social Media Follow-up, they quickly became slammed with non-stop business.
Another hallmark of the campaign’s success was their valuable offers that enticed new clients, such as Free Estimates on New Equipment, $59 A/C Check, Free 1lb. of Freon with A/C Check, and up to $1,700 in Rebates.
End Results:
50-75 New Clients per Month
$75,000-$157,500 New Revenue per Month
About Mail360:
Mail360 is an advanced, automated marketing-based solution that is designed to seamlessly track the effectiveness of your direct mail campaigns. It enhances the results through the integration of digital platforms like Facebook and Instagram.
With Mail360 you can combine your direct mail promotion with digital marketing reinforcement to increase your results by double digits or more. Why Mail360 Plus?
- Best Utilization of Direct Mail and Digital Platforms
- Seamless Tracking
- Higher Results
- Increased Market Exposure