HVAC related home service

Increase Lead Generation for Home Service Business


Increase Lead Generation

Campaign Objectives:

  • Generate new business leads
  • Increase revenue generation
  • Increase brand loyalty
  • Increase visibility and tracking to determine results


Design, build and implement a cross-channel marketing campaign utilizing Think Patented’s Mail360 platform. For example, following are information and statistical data from the Spring Air Conditioner Tune-Up 2020 campaign:

  1. Residents were identified within the targeted geographical areas
  2. A total of 223,904 direct mail pieces were mailed and the delivery rate was 95.48%
  3. Next, LeadMatch was applied to every visitor who came to the client’s website but did not take any action. These visitors were tracked and a total of 987 potential new leads were identified for this client.
  4. The client also received 885 new calls as a result of the campaign
  5. With our Online Follow-Up campaign accelerator, relevant traffic was identified and online ads were displayed to this segment a total of 1,117,453 times with 2,165 click-thrus.
  6. Through SocialMedia follow-up, 28,372 ads were displayed with a 2.4% click-thru rate
  7. Website visitors with Facebook or Instagram accounts were sent online ads directing them back to the client’s website. A total of 22,851 ads were displayed reaching 18,466 unique visitors

End Results:

The campaign had an overall impression count of 1,422,736 views by potential customers. That is a 6.35x increase in impressions over a traditional direct mail campaign not using Mail360. The client realized a significant increase in appointments from new customers resulting from the Mail360 campaign. The campaign using Mail360 was used repeatedly thereafter to secure new business. With tracking being a highly valued requirement of the campaign, the client was most pleased with the visibility and concise tracking aspect that Mail360 provided. The client recognized the capability of Mail360 in verifying ROI, and the increased revenue from new customers.

About Mail360:

Mail360 is an advanced, automated marketing-based solution that is designed to seamlessly track the effectiveness of your direct mail campaigns. It enhances the results through the integration of digital platforms like Facebook and Instagram.

With Mail360 you can combine your direct mail promotion with digital marketing reinforcement to increase your results by double digits or more. Why Mail360 Plus?

  • Best Utilization of Direct Mail and Digital Platforms
  • Seamless Tracking
  • Higher Results
  • Increased Market Exposure