HVAC related home service

Increase Lead Generation for Home Service Business

This case study shows how an HVAC home service brand used Mail360 to increase lead generation, improve tracking, and expand campaign reach across channels.

Situation:
An HVAC-related home service business wanted to increase lead generation, improve campaign visibility, and better track marketing performance across channels. The goal was not only to generate new business, but also to measure response more clearly and verify return on investment.

Campaign Objectives:

  • Generate new business leads
  • Increase revenue opportunities
  • Improve campaign visibility
  • Track calls, leads, and engagement across channels
  • Verify marketing ROI with clearer attribution

Solution:
Think Patented designed and implemented a cross-channel marketing campaign using Mail360 to combine direct mail with digital reinforcement and response tracking. The campaign targeted residents in selected geographic areas, used direct mail as the anchor channel, and extended reach through online and social follow-up to improve lead generation and campaign visibility.

Campaign Details:

  • Target audience: Residents in targeted geographic areas
  • Core platform: Mail360
  • Direct mail volume: 223,904 pieces mailed
  • Mail delivery rate: 95.48%
  • Website lead identification: 987 potential new leads identified
  • New calls generated: 885
  • Online ad impressions: 1,117,453
  • Online ad click-throughs: 2,165
  • Social follow-up impressions: 28,372
  • Social campaign CTR: 2.4%
  • Facebook and Instagram retargeting reach: 22,851 ads displayed to 18,466 unique visitors

End Results:

  • 223,904 direct mail pieces delivered
  • 987 potential new leads identified
  • 885 new calls generated
  • 1,422,736 total campaign impressions
  • 6.35x more impressions than traditional direct mail alone
  • Increased appointments from new customers
  • Stronger visibility and ROI tracking through Mail360
  • Campaign performance strong enough to support repeated future use

About Mail360:

Mail360 is an advanced, automated marketing-based solution that is designed to seamlessly track the effectiveness of your direct mail campaigns. It enhances the results through the integration of digital platforms like Facebook and Instagram.

With Mail360 you can combine your direct mail promotion with digital marketing reinforcement to increase your results by double digits or more. Why Mail360 Plus?

  • Best Utilization of Direct Mail and Digital Platforms
  • Seamless Tracking
  • Higher Results
  • Increased Market Exposure