A student recruitment campaign designed to increase applications, improve follow-up, and support stronger enrollment results.

Situation:
A Midwestern university wanted to increase applications and improve enrollment results by reaching prospective students with more personalized communication throughout the recruitment process.

Campaign Objectives:

• Increase student applications
• Improve enrollment results
• Personalize communication based on student interests
• Strengthen follow-up throughout the recruitment cycle
• Build stronger engagement with prospective students

Solution:
Design, build, and implement a personalized student recruitment campaign utilizing Think Patented’s Leads360* platform to support stronger follow-up, increase applications, and improve enrollment results. Key benefits included:

• Automated follow-up
• Real-time lead delivery
• Faster communication with prospective students
• More focused attention on engaged students

End Results:

• More than 2,000 applications generated
• 636 enrolled students
• The university enrolled its largest class in school history
• Personalized outreach helped improve student engagement throughout the campaign

Additional Facts:

• Students came from 32 states and 11 foreign countries
• Greatest number of students from Iowa, Illinois, and Wisconsin (expected)
• Breakdown of students’ locations: California: 16, Minnesota:14, Florida: 11, Texas: 7, Arizona: 4, Nevada: 4, Indiana: 3, Nebraska: 3, New Jersey: 3, Georgia: 2, Hawaii: 2, Kansas: 2, North Dakota: 2, Ohio: 2, South Carolina: 2, and Virginia: 2
• 12 students were the only ones from their state
• Out of country locations: England, Ethiopia, Germany, Ghana, Italy, Japan, South Korea, Mexico, Northern Ireland, Netherlands, and Saudi Arabia
• 365 different high schools
• 63 came from local high schools
• 302 students, 48%, were the only enrolled student from their high school, 52% are attending with another student from their high school.