The Challenge
A leading legal services technology company set an ambitious goal of generating 400 demo requests in 2026. To reach that goal, the company needed a direct mail strategy that could stand out, capture attention, and motivate prospects to take the next step. The campaign also needed to deliver enough response to justify the higher postage investment associated with a larger-format mail piece.
The Approach
Think Patented supported a series of four direct mail campaigns using 9″ × 12″ envelopes. Compared with smaller envelopes and postcards used by the client, the larger format delivered its highest open rate.
The customer experience also continued beyond the initial mail piece. After completing a demo, recipients received a custom-branded premium drinkware gift as a thank-you, adding another thoughtful brand touchpoint to the experience.
By bringing together direct mail, print, promotional products and fulfillment, Think Patented helped execute a connected campaign that supported the customer journey from initial outreach through post-demo follow-up.
The Results
The direct mail campaign significantly surpassed the company’s original objective.
The company entered 2026 with a goal of generating 400 demo requests. With three months still remaining in the year, the direct mail campaign had already generated well over 800 demo requests, more than doubling the original annual goal.
The results extended beyond initial response. Of the prospects who completed a demo, approximately 62% went on to convert to sales.
While the larger mail format carried a higher postage expense, the client reported that the success of the campaigns was offsetting that additional investment.
More Than a Mail Piece
This campaign demonstrates the role direct mail can play beyond simply getting a brand into someone’s mailbox.
An attention-getting format helped the campaign stand apart. A clear call to action generated more than twice the company’s annual demo goal. After each demo, a custom-branded thank-you gift created an additional touchpoint with the prospect.
Most importantly, the results continued through the sales funnel, with 62% of demos ultimately converting to sales.
By combining print, direct mail, promotional products and fulfillment, Think Patented helps brands turn physical marketing into a connected experience built around measurable results.
Ready to Make Direct Mail Work Harder?
From strategy and production to mailing, promotional products and fulfillment, Think Patented brings the pieces together to execute campaigns that get noticed and drive action.