Attract Prospective Employees

A targeted campaign to help a manufacturing company reach and recruit more employees.

A hiring campaign built to help a manufacturing company reach more local job seekers, bring in more applicants, and fill open positions faster.

Situation:
A manufacturing company had a large number of open positions to fill but was not seeing enough qualified applicants through online job sites alone. To improve recruiting results, the company needed a broader hiring strategy that could reach local job seekers through both direct mail and digital channels

Campaign Objectives:

  • Increase qualified job applications
  • Improve employer brand recognition
  • Build awareness of the benefits of working for the company
  • Expand recruitment reach beyond job boards
  • Generate more interviews and hires

Solution:
Design, build and implement a cross-channel marketing campaign utilizing Think Patented’s Mail360 platform to enhance recruitment efforts. By combining direct mail with LeadMatch, Online Follow-up, Social Media Follow-up, and SocialMatch, the company was able to reach more prospective employees throughout the campaign.

Campaign Details:

  • Residents were targeted within a 30-mile radius of the plant
  • 31,617 direct mail pieces were mailed
  • Delivery rate reached 95.91%
  • LeadMatch identified 208 potential new recruitment leads from website visitors who did not initially take action
  • Online Follow-up generated 30,251 ad impressions and 119 click-throughs
  • Social Media Follow-up delivered 964 ads and 40 click-throughs
  • SocialMatch served 4,561 ads, reaching 3,777 unique visitors

End Results:

  • 15.09x increase in impressions over traditional direct mail
  • 477,313 views by potential employees
  • 178 interviews
  • 148 applications
  • 22 new hires
  • Continued application flow beyond the first 30 days of the campaign

Attracting qualified employees is a difficult situation in today’s market. Mail360 solved this by including 7 different channels in their recruitment campaign. Allowing companies to add digital channels along with direct mail to increase their companies reach and successfully fill open jobs. The client was most pleased with the results of this campaign and the minimal involvement required on their part due to the Mail360 automation features. 

Results are 30 days into the campaign and the client continued to receive applications past the 30 days. This recruitment campaign was not only successful but cost-effective as well. 

About Mail360:

Mail360 is an advanced, automated marketing-based solution that is designed to seamlessly track the effectiveness of your direct mail campaigns. It enhances the results through the integration of digital platforms like Facebook and Instagram.

With Mail360 you can combine your direct mail promotion with digital marketing reinforcement to increase your results by double digits or more. Why Mail360 Plus?

  • Best Utilization of Direct Mail and Digital Platforms
  • Seamless Tracking
  • Higher Results
  • Increased Market Exposure