Situation:

Some of the biggest challenges for employers today is finding qualified candidates and receiving enough applications. Client had a large pool of positions to fill and had tried all the various on-line job sites for recruiting, without success. Client needed to diversify their recruitment effort by including other digital channels and solutions such as Direct Mail. 

Campaign Objectives:

• Stimulate receipt of qualified employee applications
• Increase brand recognition to entice employees
• Increase company awareness as to the benefits of employment

Solution:

Design, build and implement a cross-channel marketing campaign utilizing Think Patented’s Mail360 platform to enhance recruitment efforts. For example, following are information and statistical data from the manufacturing company’s recruitment campaign:

1. Residents were identified within a 30 mile radius of their plant. 
2. A total of 31,617 direct mail pieces were mailed and the delivery rate was 95.91%.
3. LeadMatch was applied to every visitor who came to the client’s website but did not take any action. These visitors were tracked and a total of 208 potential new recruitment leads were identified for this client.
4. With our Online Follow-Up campaign accelerator, relevant traffic was identified and online ads were displayed to this segment a total of 30,251 times with 119 click-thrus
5. Through SocialMedia follow-up, 964 ads were displayed with 40 click-thrus
6. SocialMatch sent online ads to all the website visitors with Facebook or Instagram accounts, directing them back to the client’s website. A total of 4,561 ads were displayed reaching 3,777 unique visitors.

End Results:

15.09x increase in impressions over traditional direct mail
477,313 views by potential employees
178 Interviews
148 Applications
22 New Hires 

Attracting qualified employees is a difficult situation in today’s market. Mail360 solved this by including 7 different channels in their recruitment campaign. Allowing companies to add digital channels along with direct mail to increase their companies reach and successfully fill open jobs. The client was most pleased with the results of this campaign and the minimal involvement required on their part due to the Mail360 automation features. 

Results are 30 days into the campaign and the client continued to receive applications past the 30 days. This recruitment campaign was not only successful but cost-effective as well. 

About Mail360:

Mail360 is an advanced, automated marketing-based solution that is designed to seamlessly track the effectiveness of your direct mail campaigns. It enhances the results through the integration of digital platforms like Facebook and Instagram.

With Mail360 you can combine your direct mail promotion with digital marketing reinforcement to increase your results by double digits or more. Why Mail360 Plus?

• Best Utilization of Direct Mail and Digital Platforms
• Seamless Tracking
• Higher Results
• Increased Market Exposure