If you’re trying to improve your marketing, then you need to be able to identify the pain points that are holding you back. To identify your marketing pain points, ask yourself: Where am I struggling? What am I doing wrong? …

When you think back to the origins of print, you might picture a group of men around a printing press—but many women throughout history have made significant contributions and have been influential to the printing industry.

In the early American …

Today’s marketing landscape is becoming more and more complex, as brands continue to do what they can to thoughtfully deploy assets across the spectrum—distributing resources among traditional vehicles like print and direct mail, as well as social and digital marketing …

I have often noticed that not all college graduates with a marketing degree can come up with effective marketing campaigns. I believe the reason is that they get caught up in book-related concepts or evaluate others’ marketing campaigns to the …

Wide-format, or display graphics, printing will face expanded growth opportunities in 2023. The growth of the display graphics market is largely dependent on the advertising industry. Large format signs and graphics are used as tools to direct consumers, attract attention, …

Rich Berg, senior vice president of owner success for AIA Corporation states, “We will see greater personalization and customization (in 2023). We will also see the emergence of kitting specialists. Be creative and envision the customer experience. Strive to create …