In 1993, there were about 600 websites, today there are almost 2 billion. It’s easy to get lost in a crowd that large. How do you stand out and get noticed?
Every business has a lot of competition these days, to stand out you have to offer something different but effective. Everything is a remix. Nothing is really NEW and NEVER SEEN before. And that’s okay. You need to find a point of difference. Your prospects and customers will appreciate you for it. Brands that take the time to think hard about how to make a small difference in their customer’s day earn the attention for their product or service.
The key is to understand what space in the consumer’s mind do you have permission to occupy and what things are happening in their lives that can be opportunities for your company. If you surround yourself with your customers and the way they interact in and around your market, your branding will follow the path it needs to take – with your company leading.
According to Startup Bonsai 86% of consumers choose a brand based on its authenticity.
81% of consumers make purchases based on trust.
Use a signature color scheme in your brand, across multiple platforms, to increase brand recognition by up to 80%.
Brand consistency can increase revenue by 33%.
47% of people who follow brands on social media are more likely to visit that company’s website.
67% of consumers say it’s important for brands to provide them with personalized experiences.
64% of your customers will stop purchasing from you if they hear about negative treatment of employees.
Remember, unless your brand is true to its core values, it will be seen as disingenuous and deliver an empty promise. Never lose sight of what makes your brand special and find new ways to keep conveying that to your customers. People remember stories, so tell a very good one about your brand.
Power up your online presence with engaging, ecommerce and interactive websites that drive sales. Make them priority tools that drive your success.
For new ideas on making your brand stand out, contact your Think Patented account executive or call 937.353.2299.