Remembering Madison Avenue

Remembering Madison Avenue

“Advertising is based on one thing: happiness. And do you know what happiness is? Happiness is the smell of a new car. It’s freedom from fear. It’s a billboard on …

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Modeling

Modeling

It’s an intriguingly fascinating exercise, this practice of creating a brand people want to associate themselves with. Nobody knows that better than business model expert and Strategyzer.com co-founder Alex Osterwalder, …

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